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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Evaluation of Entrepreneurial Opportunities in the Context of Entrepreneur's Experience and Opportunity Type
 Vydláková, Pavlína ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The aim of this thesis is to find out how start-ups or beginning entrepreneurs evaluate business opportunities. More specifically, the intention is to reveal whether their assessment of business opportunities differs in some way depending on the type of opportunity. It was then examined how the assessment of business opportunities differs from the perspective of beginning versus experienced entrepreneurs. This comparison used the research results of Laboutka (2010), who examined the assessment of the opportunities of experienced entrepreneurs. The research method used was a qualitative research using case studies that reflect business opportunities. Based on the investigation it was found that beginning entrepreneurs mostly reflect personal feelings related to that product or segment in evaluating opportunities and the type of opportunity does not play a major role. When comparing beginning and experienced entrepreneurs, there were not identified any significant differences in their assessments.
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